What Did You Buy That For?

I recently bought an iPhone 11 Pro.

I couldn’t just buy the iPhone 11 …it had to be the iPhone 11 Pro.

I’m in the process of buying a new car …but it can’t just be the base model …it has to be the one with all the bells and whistles and the numbers and letters after its title.

I seriously cannot buy the basic anything. My brain just will not compute. The car with the ‘S’ on the end with 5 BHP more than the standard model …just has to be better than the ordinary model…

I’m addicted.

We’re all addicted.

This is probably why the planet is fucked.

So why do we do it?

Maybe it’s down to economics? We want new stuff so we buy new stuff. Because we buy new stuff, more new stuff is trotted out to satisfy our cravings …and the wheel just goes round and round.

My new iPhone is no better than my last one. My new car will be no better than the last one …but both of these items have a built-in life span. Apple know that you’re going to want the next new thing …and they know you’ll pay a premium for it.

Car manufacturers must be able to build their cars to last forever …yet they know that they need you to be talking about… and lusting after the next new model …it’s what keeps them going.

All of this is like feeding some huge beast that just gets bigger and hungrier as time goes on.

Surely there must be an end to all this consumerism?…

I decided the way forward was to buy a dog.

This would simplify my life and make me more human and loveable.

But I couldn’t buy just any dog … it had to be a dachshund, a miniature dachshund, a dappled miniature dachshund.




Mike C


0161 723 2000