Another new weed control company and another new name on Google, and unfortunately another company copying my photographs and putting them on their website (…you would think I would get tired of suing people….but I don’t).
But….dear reader….how can you….the Google punter – decide which are the best companies to call once you have done a quick search of the generic term Japanese Knotweed?
All of these companies state that they are ‘experts’ they are all ‘the number 1 service provider’ they are all ‘the first company to recognise the problems’…..aaarrrrggghhh…..who’s telling the truth….who should you believe?
Do you go for the ‘Number 1’ on the PPC (Pay Per Click) adverts on the top of the page or do look within the ‘organic links which have been optimised by the SEO (Search Engine Optimisation teams)…
Or do you think… ‘hmmmm the person on top of the PPC page is just paying for that position and may not actually be the best company to deal with….?’
Or….do you phone a few different websites and see what takes your fancy? Maybe you ring a couple of numbers and see who you like the sound of …..maybe….?
Or…..you could take the guesswork out of the equation and look for a trade body that actually checks the qualifications and skills of its members?
You need to be looking at the Invasive Non –Native Specialists Association website – www.innsa.org – all of their members are vetted and checked, they must all be members of BASIS and be able to meet the Amenity Assured standard, they must have ISO 9000 and ISO 14001 and all of their teams must be qualified to the highest of standards.
You will be able to see on the INNSA website all of the company qualifications and skills – and see examples of their works on the section marked case studies. Any domestic works will be covered under the INNSA insurance backed guarantee and any commercial works will be covered under specific insurance policies specific to the company that you select.
Take away the guesswork , use a trade body you can trust – www.innsa.org