I am a bit of an insomniac.
I go off to sleep ok but in the middle of the night I wake up and just can’t get back to sleep. Invariably I get up and start to do odd bits of work – I might read a book or make notes for a meeting that I am attending the next day.
I also find myself picking up my i-pad and checking diary for what the coming day/week/month holds in store…
Worryingly I have started to notice that I’m not the only one with insomnia.
Within five minutes of me picking up my i-pad – Amazon start to e-mail me with ‘offers’. These ‘offers’ are pretty damn specific as if somebody has been reading my mind?
That’s odd methinks – how does Amazon know that I’ve been wanting a pair of waterproof over trousers??
Now don’t get me wrong I know about ‘cookies’ and I know about ‘web tracking’ and I know that everything we do digitally is being recorded and monitored…but knowing I’m awake at 3am and e-mailing me when I’ve only just logged on…maybe a bit toooo big brother’ish???
Don’t like it.