Business Not as Usual?
May 19th, 2010 by Mike Clough
This was the headline that grabbed my attention on a recent newsletter from Barclays Bank. I don’t normally read these types of flyers but this was one which caught my eye and was actually quite good.
The premise of the piece was that as Britain emerges from a period of unprecedented recession – the ambitious firms are dusting down their research and development plans.
Courageous companies have cut headcounts, reduced dividends and delivered long term improvements in financial management.
Japanese Knotweed Solutions have returned a set of figures in 2009 which show a 0.017% growth in sales… but with a significantly better margin. This has been achieved by looking closely at every part of the company and tightening our belts as necessary.
That will do me – when others are chasing massive turnover for little if any profit I’m happy to keep profitable, not overstretch and look at the bigger picture.
The more agile companies are poised to move ahead by pursuing new products and seeking fresh markets in a bid to kick start sales.
I believe that this will be the way forward for Japanese Knotweed Solutions in 2010. We had a new Sales Development Manager who started in April who’s primary function is be to push the company into new markets to sell our new systems – innovation being our most important strategy.
The advantage of a smaller business is that we can be nimble and take a pragmatic approach to innovation, jumping quickly onto the movement towards ‘greener’ answers with our Meshtech system and the Composting strategies that we propose for 2011.
We aim to be unique, special and different.
Our approach is to tempt customers with service that our rivals cannot match…
Mike C



