Targets…
Wednesday, February 1st, 2012
A question that seems to keep cropping up … ‘what are your targets for 2012’….
Well – if someone said you can do exactly what you did in 2011 I would be more than happy. As a businessman I would be lying if I said I didn’t want to expand, take on more projects, take on more staff and carry on growing the company…
But I’m not sure that the ‘Japanese Knotweed Industry’ has the capacity?
I don’t believe that the problem of Invasive Non Native Species has been ‘tackled’ …or is in any way under control…but…I don’t believe that there is a demand for a company that is massive or has huge numbers of staff.
I do believe that there will always be a requirement for ‘specialist’ companies offering bespoke services to clients who have problems with invasive species. These services should only be offered by experienced companies with a depth of knowledge about the environment and a depth of knowledge in the behaviour of these ‘alien’ species.
It’s not enough to know what Japanese Knotweed looks like.
It’s not enough to know what chemicals will kill Japanese Knotweed.
It’s not enough to have a qualification in spraying.
It’s not enough to have a BASIS qualification.
My ‘target’ would be to have a team that ask the questions that need to be answered prior to any programme of weed control.
Why is Japanese Knotweed growing here?
Where has the plant come from?
What existing plant has been precluded by the growth of the alien species?
Are there other groups of plants that will take over the area once the target species has been eradicated?
How can we return this piece of land to its ‘natural’ condition?
So maybe that should be my answer to ‘what are my targets?’…an increased depth of knowledge within the teams at JKSL and a better service for all of our clients…
…and if I could be a millionaire by the time I’m 40 that would be great…
Mike C


